A question that I regularly receive from personal trainers or people that are trying to get into the business is “how much money should I be charging my clients per session?”.
This is a fundamental question that needs to be thought about before deciding on the final price. Keep reading to find out how much you should be charging. Also, keep in mind that you can always charge more money if you have an advanced certification.
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If you charge too much money, it will be hard to get a lot of clients. If you cost too little, you are underselling yourself!
There is no doubt that you can earn a significant amount more by working for yourself compared to a corporate gymnasium like 24-hour fitness.
This is because you will not be splitting the money that your client pays between the facility (such as 24-hour fitness) and the salesperson. If you are operating out of your own home, you will make 100% of whatever you decide to charge your client.
The biggest hurdle is being able to have a large enough network and excellent sales skills (learn how to sell training) to build up a broad client base. Let’s jump right in and discuss how much you should be charging for in-home personal training!
How much should you charge when you are just beginning?
When you are just starting out in the personal training industry or are just starting to work for yourself for the very first time, it might be hard deciding what price point you should begin with.
On one end of the spectrum, if you have few clients and want to attract more, you should have a low price point so that people are more comfortable to sign up.
The only problem with this is that you will not be making that much money because you will have few clients and will not be getting paid that much per client.
This is something that you will have to accept that the very beginning if you want to bring in more clients at a fast pace. A reasonable starting rate would be approximately $40 for one hour or $20 for a half.
This is still twice as much money as you would be making by working for a typical commercial gym.
What should you charge for in-home personal training once you are well known?
After you have started to make a name for yourself and have a pretty full schedule of clients, you can begin to think about increasing how much money you charge per session.
This is especially true if you keep on getting calls from new potential clients that desire your services.
If you are popular, people may be waiting in line to work with you. In this case, you can increase what you charge your clients.
Current clients will be very willing to pay the additional cost to stick with you especially if they see fantastic results.
You need to remember that what you are offering your clients is virtually priceless. You are offering healthy lifestyle, boosted confidence, the ability to look great and even multiple mental health benefits as well!
If you are at that point in your career, you might consider increasing your rate to $30 to $40 for a half an hour or $60 to $80 for a whole hour.
Here are a few tips for when you finally make a move to work for yourself. Make sure that you always continue your education in the field of exercise science and kinesiology.
This industry that we are in is ever-changing, and there are breakthroughs almost daily!
This will open the doors for new clients because you will be able to help a wider variety of people with different goals. Since your goal is to be working out of your own home, be sure to create adequate space for your workouts and also make sure it has a good vibe to it.
You do not want to scare away new clients by having them work out in your dirty garage. You should also invest in top-of-the-line equipment for your clients because it will pay off in the end.
Make sure you are organized and professional and be as helpful as you possibly can while doing in-home personal training!
Conclusion on in-home Personal Training Rates
I hope you all liked my article on how much you should charge your clients for home training.
If you are starting to work with clients on your own make sure to have liability insurance as well as build some form of a personal training contract with your clients so that you protect yourself and your business.
Leave a comment down below if you have any other tips on how much you should charge. If you have any other questions related to personal training or fitness, in general, let me know, and I will get back to you!