NASM study guide chapter 20

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Chapter 20 NASM study guide

Provide great customer service:

As a personal trainer, you should never take your clients for granted and never see them as an interruption. Although your clients’ questions may seem repetitive, giving off a bad impression is the worst thing you can do. Your clients are the ones paying the bills and need to be the priority at all times. Creating a great first impression and using proper body language and vocal tone are essential. If there is a complaint about your attitude or training, you need to own this and fix this.

Different places to work as a trainer

Commercial fitness clubs: One of the benefits of working at a commercial gym is that the salesman provides lots of opportunities for clients. Typically you will find pay rate structures, world-class equipment, and in-house training. Some of the cons include lower pay and no control over marketing or sales.

Independent contractors: Some of the advantages include – you may be able to control your schedule, you may be able to control marketing and sales, and there are no overhead costs for equipment, rent, etc. The cons are – probably no employment benefits, personal marketing for your business may not be allowed, and the club will take a percentage of your sessions.

Owning your own facility: This can be very financially beneficial, with very targeted marketing and networking, appealing to personalized clients. Some of the cons are – You are completely responsible for all of the overhead, including your equipment and rent for space.

The 10 Steps for Success

  1. Set a desired annual income.
  2. How much do you need to learn weekly to re-achieve this annual goal?
  3. How many sessions do you need to do to earn this weekly goal?
  4. What is the closing percentage?
  5. What is the timeframe that new clients will be acquired?
  6. How many potential clients will you need to interact with in total?
  7. How many potential clients will you need to contact daily?
  8. How many potential clients will you need to contact on an hourly basis?
  9. Make sure to ask for the contact information of each gym member.
  10. Always follow-up!

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NASM flashcards for Chapter 20

Tyler Read - Certified Personal Trainer with PTPioneer

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