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Chapter 20 NASM study guide
Provide great customer service:
As a personal trainer, you should never take your clients for granted and never see them as an interruption. Although the questions your clients ask may seem repetitive, giving off a bad impression is the worst thing you can do. Your clients are the ones paying the bills, and need to be the priority at all times. Creating a great first impression, using proper body language and vocal tone are essential. If there is ever a complaint about your attitude or your training, you need to own this and fix this.
Different places to work as a trainer
Commercial fitness clubs: One of the benefits of working at a commercial gym is that the salesman provides lots of opportunities for clients. Typically you will find pay rate structures, world-class equipment, and in-house training. Some of the cons include lower pay and no control over marketing or sales.
Independent contractors: Some of the advantages include – you may be able to control your schedule, you may be able to control marketing and sales, there are no overhead costs for equipment, rent etc. The cons are – probably no employment benefits, personal marketing for your business may not be allowed, the club will take a percentage of your sessions.
Owning your own facility: Can be very financially beneficial, very targeted marketing and networking, appealing to personalized clients. Some of the cons are – You are completely responsible for all of the overhead including your equipment and rent for space.
The 10 steps for success
- Set a desired annual income
- How much do you need to learn on a weekly basis to re-achieve this annual goal?
- To earn this weekly goal, how many sessions do you need to do?
- What is the closing percentage?
- What is the timeframe that new clients will be acquired?
- How many potential clients will you need to interact with in total?
- How many potential clients will you need to contact on a daily basis?
- How many potential clients will you need to contact on an hourly basis?
- Make sure to ask for the contact information for each member at the gym
- Always follow-up!