All around the world, more and more people are starting to look after their bodies.
So the fitness industry should be booming, right? As a personal trainer, you should have multiple clients lined up for each day of the week…
But in reality, that’s not happening and you are just not seeing the growth that you would expect. Well, in today’s blog post, we are going to show you the next level in personal training.
And that’s online!
But let’s look at the problem regular personal trainers encounter on a day to day basis.
The way personal training has always been done… and it’s getting stale
In today’s world of social media, selfies and modern living, people want to look as good as they possibly can. And that often starts with looking after their bodies.
The easiest way to do that is to simply watch what they eat and work out a little, right?
But many people, once the workout bug has bitten, want more.
There is only so much a person can accomplish on their own. Only so many miles you can walk or jog around the neighborhood or situps they can do in their bedroom.
So what’s the next logical step? Yes, they join their local gym.
But then what happens?
Well, they might see results, more so than what they would achieve from their own workout programs at home but it’s often not as impressive as they would have hoped for. Especially for what it costs them each month.
And that’s where YOU as a personal trainer comes in.
Many gym goers are looking to improve their workouts and do so by hiring a personal trainer.
They want tailor-made programs that help them to target specific areas of their bodies that they not happy with. Or perhaps someone to work out a weight-loss program for them.
There is so much a personal trainer can offer them.
But there’s a problem…
It’s just too darn competitive
The thing is, fitness trainers are a dime-a-dozen. You will see them in gyms all over the city. You might even have more than one at the same gym that you currently work at.
And you know what that means? COMPETITION!
So is the world of personal training worth it? Can you continue to make a decent living?
And the answer to that is. Yes, it is, especially if you just think outside the box.
Why don’t you do something a little different and get technology on your side?
And that means taking your business online!
Thanks to the advances in smartphones over the past decade, so much can be accomplished with these incredible pieces of tech… including a daily workout.
The future of fitness is moving online and it’s time for you to move with it, even if you are an already established personal trainer.
So what’s it going to take? Well, there are a few things you will need to consider:
- You need to be certified
- You need an online portal
- What documentation will you need to make available?
- How will you be paid?
- Do you have a niche?
- What pitfalls should you be aware of?
Certification: It means you know what you are doing
When your car won’t start, you take it to a qualified mechanic, right?
So why would someone looking for a personal trainer use anyone who isn’t certified? They want results and a guide who knows what they talking about fitness wise will give it to them.
The first and MOST important thing to do is get certified as a personal trainer.
So the question is then, how to become an online personal trainer that is properly certified? Well, the answer is simple really. Get your qualifications online through a reputed company.
And there are a number of certifications that you can study towards as an online personal trainer. These include certifications from:
So which is best?
Well, that’s for you to decide. Take a little time out to research each of these well-established organizations and complete the accreditation that fits in with your needs and goals.
To make getting your accreditation even easier, consider using study materials from websites such as Trainer Academy (insert link).
This will help you fly through the accreditation process and pass the various tests with flying colors.
Remember, certification is crucial. It means you know what you are talking about and in today’s world, people only want to deal with experts. A fly-by-night operation just are not going to cut it.
Take it online!
The next critical step in how to become an online trainer has to do with your online presence.
You aren’t going to succeed without a website, right? So what’s your best course of action.
Let’s break it down:
- Get your online domain
The first thing you need is your online home. And that’s your domain.
Without, you are not hosting your personal training website. There are some important points to consider when selecting a domain name.
So you like the sound of Fitnessguru.com. It does have a great ring to it, doesn’t it? But sorry, it’s taken.
Finding the right name might take a little bit of time but in the end, it’s worth the effort. Sites like Name.com are the perfect way to see if the name you prefer is available.
- Is it easy to remember?
There is no point in having a domain name that your clients won’t remember! So
keep it as simple as possible.
- Is it legal?
That’s a major consideration that people often forget. Don’t plagiarise other trainers website either!
- Does it stand out?
While we have covered the fact that your domain name needs to be simple, try to make it stand out if you can.
That way, it sticks in a client’s memory and its easy for them to tell their friends. And there is nothing better than free word of mouth advertising.
- Designing your website
While there are lots of online tools to design your website, it’s better to get a professional to do it right, first time.
After all, if someone wants to get personal fitness training, they don’t ask a web designer, do they?
And this is a very important step. Your website speaks for you when you can’t. For many potential clients, this is the first thing they will see when looking for an online personal trainer.
So it needs to stand out to compete with the other trainers in cyberspace.
But how do you do that? Well, whoever designs your website will in all probability have content creators and search engine optimization experts that will be able to put your vision into practice.
It’s up to you to brief them thoroughly as to what you want.
Remember to include your certifications prominently. That shows you know what you are talking about when it comes to personal training programs.
Also, if you are an expert in a particular niche of personal training, here’s the opportunity to advertise it.
Of course, if you have a personal training website already, it’s time to change the focus and to show that your business is now moving online. And don’t forget to inform your existing clients either.
It cannot be stressed enough that your website will be crucial to your overall success as an online personal trainer.
Why? Well, it will drive lead generation and is the main tool in gaining online clients and keeping them happy.
- Dealing with online leads
If you are already a fitness trainer, the chances are that you have a client base to convert into online clients.
That’s great but you’ll need to generate even more. And while your website will do that for you, there is going to be plenty of admin work involved.
Many leads will probably come from email queries. So you need to stay on top of that. If you don’t people will just find an online personal trainer elsewhere, one who does answer their email timeously and you will lose business.
- Email marketing
A website is not the only thing that is going to generate your leads. You will need to conduct email marketing strategies from time to time.
Again, it’s best to use professionals who know what they are doing in this regard. Or, if you take a marketing course specializing in email, in particular, you could handle it.
It’s time consuming, however.
The core of your online business is the actual training. That’s what clients want. So how exactly do you handle this important aspect of your job?
Well, there are a number of ways to do this.
- Members training section
The most obvious is to include a special website section just for members.
Here they can log in and find video workouts, training facts sheets, eating plans, pretty much anything you need to help them reach their goals.
This approach won’t succeed if you only offer a few bits of theory and a video on how to complete the ultimate sit-up.
It’s going to have to be packed with information that pertains to your clients and every particular training need that they might have.
So before your website goes live, make sure you have your members section full of the necessary content they need from you on a daily basis.
And yes, you going to have to keep it fresh, nobody wants the same old training options over and over again.
- Offer online software
Your second option when it comes to providing online training is in the form of specialized software.
This is a more instantaneous solution and can be set up within a few days. Of course, there is a capital outlay involved so bear that in mind.
And smartphone apps mean that clients can access their training schedule anywhere.
So that’s the basics you need to consider when it comes to the online requirements in how to become an online personal trainer.
Don’t forget the deets! Dot your I’s and cross your T’s
The question, how to be an online personal trainer would seem fairly simple, right? Yet, there are many things you might have not yet considered.
We have already covered two of the most important aspects. We know that certification is paramount.
It means you know what you are doing, plain and simple. And the experts land the clients, that’s for sure.
We also know that without an online presence there is no online training. So getting your website up and running as well as setting up your member’s training section, or using the relevant software to do so is also a must.
But wait… isn’t there something you are forgetting?
And that’s the right documents.
Yes, you going to need plenty of documentation. But why? Well, to protect yourself is just one of the reasons why you need to make documents available to your clients. But what should you include:
- Application forms
You are going to need a range of details from potential clients including the obvious like their name, address and contact details. But you would also require information that will help plan their training, for example, their height, weight and fitness level.
- Indemnity/consent forms
When you join a regular gym, you will be asked to fill in an indemnity form. And your online personal training website shouldn’t be any different. Every single one of your clients must fill in an indemnity form that will cover you should anything occur to them while they train using your fitness programs.
Remember, you are not there in the flesh to regulate their training and people may even lie as to their level of fitness, often out of embarrassment, especially if they are overweight and looking to shed pounds.
- Other forms
There are plenty of other forms you could give your clients access to. These could include discount coupons if they help sign up a friend, forms documenting their weekly training and many more. Think clearly about what it is you want to provide for them online.
Taking in the ka-ching!
Now to make a success of your business as an online personal trainer, you need clients and their money.
Even though everything is online, there are still overheads.
Sure, you not paying a gym anymore to make use of their space and equipment but there are new expenses that are now important. And we have discussed some of them already.
Things like hosting your website, or perhaps having it updated often. And what about a marketing guru to get your name out there and build your client base. All of these things are important in the overall success of your new venture.
So collecting fees from your clients becomes paramount. But remember, you no longer see them face to face. So what’s the best way to do it?
First prize is by using an online payment platform. In that way, before your clients download their personalized training program, or get access to the special member’s section on your website, they would have paid the one off fee for their specific training needs, or perhaps a monthly fee that will recur every 30 days.
And the best thing about using an online payment platform? Well, you can have clients sign up for your website from anywhere!
The choice is yours, but having some form of payment options built into your website is a must.
Consider your niche (at some point)
While online training can encompasses many aspects of fitness, it might be worthwhile to consider a specific niche market and target that.
As they say, a jack of all trades is a master of none.
But the thing is, when starting out, you certainly don’t want to just advertise your speciality to clients. You may have had excellent results as a weight loss coach and trainer and you can focus on that aspect as you build your client base.
In the beginning, however, it is important to establish that client base. Once you have enough clients and you are serving them their particular needs, you could look into then focusing on your niche.
And you can do that in many ways. First, you could offer your niche services to your clients. Some of them may well want to move from general online fitness to perhaps losing weight if that is your area of speciality.
Over time, you could start to focus your overall marketing to your chosen niche and continue to build your client base in that manner.
But you never should turn clients away, no matter what training they prefer, right?
So, what could go wrong?
So now that you are revved up to succeed as an online trainer, it’s time to look at a few negatives. Because, yes, things could go wrong. And so it’s best to have the knowledge to look out for a number of pitfalls.
So what is it that you should know?
- Building up your online success takes time, don’t rush it!
While you might be able to bring a host of clients with you from the gym floor to your online portal, recruiting others will certainly take some time.
And why is that? Well, think about it logically. Although you might chat with a potential client over Skype or Facetime, it’s not quite the same as gelling with them in a one-on-one meeting.
So be prepared to build your client database slowly, and ensure you provide them with excellent service which could lead to referrals.
- Your free time won’t suddenly multiply
Dealing with clients online is more about checking in to see how they are doing,
The fact that you won’t work with them as they exercise doesn’t mean you will have more free time on your hands, however.
Well, there are new activities that will now take up your time. These include generating leads, following up on potential clients, marketing your business and of course, coming up with new online training content.
Neglect these at your peril!
- It might take time to get it all to work perfectly
No matter how well you have planned, nothing is going to fall into place perfectly from the get-go.
The first few months will be the hardest. And it’s not the time to sit back and bask in your glory. This is a time to make sure everything works perfectly and to iron out any kinks that you may find.
The best way to do this is to listen to feedback from your clients. In fact, you should actively encourage it. Please them and you know that you are on the right track with future clients as well.
So there you have it! Now you know how to become an online personal trainer.
Of course, these are just some of the important considerations that you need to take into account. There are plenty more that you can research and consider.
In fact, your planning should be extremely thorough to make a success of your online personal training website as fast as you can. Why not take some time out and talk to others who have made a successful transition to the online world?
And brainstorm ideas, from website names to marketing strategies. Proper planning will lead to success, that’s for sure. Don’t be scared to use experts where need be, especially in terms of marketing and building your website.
Most of all, make sure that YOU are prepared. Certification is key. As an online trainer with the right certification, you are certainly credible and potential clients will agree.
People want professionals and through the correct certification, that’s what you will be!