ACE Study Guide Chapter 18

Save $100 on the ACE CPT here. Click here to head back to the ACE study guide/practice test homepage.

I recommend checking out the team over at Trainer Academy. They produce the best ACE study materials, will reduce your study time by 50% and even provided an exam pass guarantee. To learn more about them, check out my full Trainer Academy review here.

Get the ACE exam cheat sheet for free here. Courtesy of Trainer Academy.

Post Content

    The direct employee model

    This is working under an employer such as in a corporate gym, commercial setting or private gym


    • No overhead costs for the facility, equipment etc.
    • Benefits such as healthcare
    • Opportunities to move up (promotions)


    Often times it can be high-pressure sales environment

    Independent contractor


    • You typically have the freedom to choose your pay scale based on what type of market you are


    • Marketing costs are typically your responsibility
    • Traveling to the home of your client
    • Possibly have to rent out space to train
    • Taxes

    Business planning

    Executive summary

    The concept of the business

    • The description of the business

    Financial information

    • First-year startup costs
    • The sources of capital
    • The potential for profits and sales revenue
    • ROI (return on investment)

    Current business position

    • Information about the owners of the business

    Major achievements

    Business description


    Operating model

    Management team

    The fitness market locally

    Marketing plan

    Find your target audience

    Learning to communicate why your services are valuable to your clients

    Operational plan

    Organizational chart

    Risk analysis

    Barriers to starting – Employees, marketing costs, equipment cost, renting space

    Financial risks – The capital needed in order to begin and expand


    Employees – Staffing and payroll

    The SWOT analysis – strengths, weaknesses, opportunities, and threats

    The criteria for decision-making

    Necessary services for beginning a business

    An attorney

    An accountant

    Graphic designer/web developer

    Exclusive PTP Offers

    Gold Standard Cert
    Save 25%
    Most Popular Cert
    3 Certs for 1
    A Good Option
    50% off
    Best Study Materials
    See MVP discount
    Best online PT course
    $100 Off
    The Top PT Software
    Get Free Trial

    Insurance broker

    Real estate broker


    Financial plan

    Goal setting with SMART

    Closing ratio – If you get one paying client for every 10 you talk to, you have a 10% closing ratio

    • Use this to find new goals of how many prospective clients you need to talk to weekly

    Managing time

    Client management

    Working with clients

    Prospecting potential clients

    Building advertising and marketing materials

    Additional job duties


    Homelife/personal life

    How to sell training

    How to market to potential clients

    How to ask for the sale

    • Identifying the emotional needs of the client
    • Address those needs effectively with potential client
    • You need to be genuinely interested

    If you want additional study materials, check out the team over at Trainer Academy. They have incredible study materials for ACE And I have a special limited-time discount for my readers. I also suggest you check out my review on Trainer Academy here.

    ACE CPT Chapter 18 - Personal-training Business Fundamentals 1
    ACE CPT Chapter 18 - Personal-training Business Fundamentals 2

    About The Author

    Leave a Comment

    Your email address will not be published.

    Get The Sectret Cheat Sheet For The ACSM Exam


    Get The Sectret Cheat Sheet For The CSCS Exam


    Save $100 On The ACE MVP Study System

    Get the top 5 Tips for Passing the ACE CPT


    Get the top 5 Tips for Passing the NASM CPT


    Get The Sectret Cheat Sheet For The ACE Exam


    Get The Sectret Cheat Sheet For The NSCA CPT Exam


    Get The Sectret Cheat Sheet For The ACE Exam


    Get The Sectret Cheat Sheet For The NASM Exam


    Get The Sectret Cheat Sheet For The ISSA Exam

    Scroll to Top