Health Coach Salary – How much can you make in 2025

Hello everybody, and welcome to another PT Pioneer career insight article.

I use this platform to help passionate fitness pros find their feet in the industry while also helping them grow and maintain successful businesses.

One of the most important things I try and inform people about is the income potential for fitness professionals.

This time, I’ll be looking at a health coach’s income and salary prospects.

I’ll discuss the following:

• What a health coach is
• A health coach’s scope of practice
• Necessary and recommended qualifications
• Factors that influence salary and income
• Salary Statistics of Health Coaches in the US

I also highly recommend that you take the quiz and find out which certification is best for your career goals.

With that said, let’s get right into it.

What is a Health Coach?

Before we take a step further, learning and appreciating what it is to be a health coach is important.

I’ve written a full in-depth breakdown of what health coaching entails, so please check that out for the full scoop.

Once you grasp what the role implies, you’ll already have an impression of what sort of income bracket a health coach can expect to be in.

What Factors Influence Salary

Another important consideration I’d like us to consider is the factors that affect how much you can earn as a health coach.

As with any career, the income potential is a sliding scale, and where you land is influenced by several things. 

Let’s take a look at some of those.

Location

Location is one of the most influential factors affecting how much you can earn in a specific career field.

The same job in your current location will always earn you extra income in a different location.

This is especially true when comparing two international locations.

But even a state-by-state comparison will greatly contrast what you can earn.

I did a series on personal training careers in each state, including salary stats for each state, and you can check it out here.

But what is it about the location that influences income?

Local Economy

The local economy is the location-based sub-factor that will determine your earnings. Each country, state, and even city has its local economy.

The size and stability of that economy influence the types of wages residents can expect.

The more stable the economy, the higher the income stats for that area.

The local economy also influences how much money the general population spends.

Population Size and Density

Another great influence on salary and income potential is the size and density of the local population.

Size is the number of people in a specific location, and density is the number of people per unit of physical space.

You’ll often find it more lucrative to be in a less populated area with a dense population than a large, well-populated area with a low density.

That’s because close-knit communities are often very influential on their members.

This extends to consumer habits.

That means you’ll quickly gain recognition as a valuable health coach in a more densely populated area.

Population Health

This is not a universal factor across all types of careers.

It is, however, very applicable to the health and fitness sector.

That’s because, as a health coach, your income depends on people investing in their wellness.

People who do this tend to have a health consciousness level that also lends itself to having generally healthy lifestyles.

One quick way of determining the healthiness of a location’s population is by looking at the obesity statistics, as well as the size and growth of the local fitness industry (gyms and fitness facilities)

Credentials

Another fairly obvious influencing factor is your credentials.

To even be considered a health coach, you will need some qualifications.

A health coach certification is a fundamental requirement.

This usually means you’ve attended college or university and have a degree.

This is all good, but having basic qualifications will earn you a basic salary.

Going for the big bucks, aim for more advanced qualifications such as master’s or doctoral, and add other specialist credentials to the pot.

These specialist credentials might include the following:

• Nutrition Coaching
• Transformation specialist
• Strength and conditioning
• Sensitive population group specialist

I’ve gone into full detail in a separate article about the various qualifications, so here’s a brief roundup of some of my top-rated health coach certifications:

1. Health Coach Institute

Health Coach Institute offers an easy-to-comprehend health coaching program.

It’s broken down into what they refer to as the four digestible pillars.

Those pillars are as follows:

• Nutrition
• Transformational Coaching Skills
• Personal Growth
• Business and Marketing.

It’s the most expensive program on this list, but the value is worth every penny.

For a full breakdown of these health and wellness programs, check out this article on the best health coach certifications.

2. ISSA

ISSA is one of the biggest fitness certification providers. Their ISSA Health Coach Certification gives you all the skills you need to be a health coach and it’s also a good CEU opportunity if you’re a ISSA personal trainer.

3. NSHC

NSHC is regarded as the most prestigious qualification in health and wellness coaching.

It is the most well-established and has a strict entry policy.

You must hold a bachelor’s degree or higher in a relevant healthcare-related field and have several years of experience working as a healthcare professional.

4. Duke IHC

Duke University provides the Integrative Health Coach or IHC, one of the most comprehensive and recognized health coach programs.

As you can imagine, the fact that a university administers it means you’ll have access to some top-notch infrastructure and resources.

The catch is it’s also quite expensive, but a fair tradeoff, in my opinion.

You must undergo an extensive foundation program before getting to the main certification program.

5. Dr. Sears Wellness Institute

Dr. Sears is an institution that offers a diverse array of health coaching options. 

This allows you to specialize in one or a few aspects.

It also means you can consolidate multiple aspects of health coaching into one practical approach.

The concept of a health coach is quite broad and maybe even a bit vague.

I like Dr. Sears because he breaks down health coaching into its subcomponents for a more comprehensive curriculum.

Level of Experience

Last but not least is your experience level.

The amount of time you’ve put into a craft or profession will inevitably translate into the value awarded to your work.

So if you’re starting as a health coach, you should naturally expect a lower income than if you’ve been in the game for several years.

Your experience will allow you to elevate to an authority figure’s status with enough time.

You will gain opportunities for more lucrative positions or leverage your experience for higher rates.

Average Salary For A Health and Wellness Coach in America

As a health and wellness coach in the US, your average annual salary is approximately $59,821.

The salary range is determined by the factors I spoke about previously, so expect the annual salary to vary significantly in this career path.

One of the key determining factors for income and salary is location, as I mentioned.

So I’ve taken the liberty of breaking down the salary averages for each of the 50 states.

That will help you determine what to expect in your current location or if you should relocate altogether.

State		State Capital	Average Salary
Alabama	AL	Montgomery	$56,537
Alaska	AK	Juneau	$66,413
Arizona	AZ	Phoenix	$58,988
Arkansas	AR	Little Rock	$55,260
California	CA	Sacramento	$66,730
Colorado	CO	Denver	$60,388
Connecticut	CT	Hartford	$67,835
Delaware	DE	Dover	$63,583
DC	DC	Washington DC	$66,473
Florida	FL	Tallahassee	$56,596
Georgia	GA	Atlanta	$59,068
Hawaii	HI	Honolulu	$61,899
Idaho	ID	Boise	$56,656
Illinois	IL	Springfield	$56,145
Indiana	IN	Indianapolis	$58,205
Iowa	IA	Des Moines	56,190
Kansas	KS	Topeka	$59,821
Kentucky	KY	Frankfort	$58,499
Louisiana	LA	Baton Rouge	$55,621
Maine	ME	Augusta	$58,463
Maryland	MD	Annapolis	$61,496
Massachusetts	MA	Boston	$67,400
Michigan	MI	Lansing	$60,844
Minnesota	MN	St. Paul	$63,733
Mississippi	MS	Jackson	$51,003
Missouri	MO	Jefferson City	$58,666
Montana	MT	Helena	$51,864
Nebraska	NE	Lincoln	$56,557
Nevada	NV	Carson City	$68,973
New Hampshire	NH	Concord	$61,735
New Jersey	NJ	Trenton	$68,973
New Mexico	NM	Santa Fe	$56,004
New York	NY	Albany	$71,964
North Carolina	NC	Raleigh	$54,891
North Dakota	ND	Bismarck	$52,768
Ohio	OH	Columbus	$57,434
Oklahoma	OK	Oklahoma City	$54,646
Oregon	OR	Salem	$62,105
Pennsylvania	PA	Harrisburg	$60,287
Rhode Island	RI	Providence	$63,024
South Carolina	SC	Columbia	$55,813
South Dakota	SD	Pierre	$53,701
Tennessee	TN	Nashville	$54,885
Texas	TX	Austin	$59,432
Utah	UT	Salt Lake City	$56,848
Vermont	VT	Montpelier	$58,905
Virginia	VA	Richmond	$66,592
Washington	WA	Olympia	$60,445
West Virginia	WV	Charleston	$58,564
Wisconsin	WI	Madison	$59,204
Wyoming	WY	Cheyenne	$52,926

Note that I’ve only focused on the large metropolitan cities in each state.

Not only do these give a more accurate reading based on the level of industry and commerce, but they also have the largest populations and present the most lucrative opportunities.

New York offers the highest average income, with a figure of $71,964 annually.

This is a great salary average to look forward to, but there is a catch.

New York, and in this case, New York City, is one of the most expensive places to live in America.

The cost of living plays a huge role in the value of your income.

For that reason, it’s always good to measure the dollar value of your income against all likely expenses.

By doing that, you might find that an area with a lower income average affords you more lifestyle options simply because of a lower cost of living.

Conclusion

Working as a certified health coach presents many opportunities and a lucrative income.

Since most instances of working in this field require qualifications as a licensed healthcare provider, your salary potential is relatively high.

Always remember the factors that influence salary and the cost of living in your area of residence.

Tax is also a big consideration, so remember to keep that in mind when approaching a career as a health coach.

The figures I’ve sourced are all averages, so remember, your income depends on your input.

Please comment below if you have any comments or suggestions, and I’ll get right to it.

Frequently Asked Questions

References

1. “What Is a Registered Dietitian Nutritionist?” Academy of Nutrition and Dietetics, http://www.eatrightpro.org/resources/about-us/what-is-an-rdn-and-dtr/what-is-a-registered-dietitian-nutritionist.
2. “Academy of Nutrition and Dietetics.” Eatright.org, http://www.eatright.org/.
3. “For the Public: What Is a Registered Dietitian Nutritionist?” Academy of Nutrition and Dietetics, http://www.eatright.org/Public/content.aspx?id=6713.
4. “Commission on Dietetic Registration.” CDR, https://www.cdrnet.org/.
5. “New Graduate Degree Eligibility Requirement Effective January 1, 2024.” Commission on Dietetic Registration, https://www.cdrnet.org/new-graduate-degree-eligibility-requirement-effective-january-1-2024.
6. “RD Credential Placement.” Commission on Dietetic Registration, https://www.cdrnet.org/rd-credential-placement.
7. “Dietitians and Nutritionists: Occupational Outlook Handbook.” U.S. Bureau of Labor Statistics, https://www.bls.gov/ooh/healthcare/dietitians-and-nutritionists.htm.
8. “Mobile Dietitians and Nutritionists: Occupational Outlook Handbook.” U.S. Bureau of Labor Statistics, https://www.bls.gov/ooh/healthcare/mobile/dietitians-and-nutritionists.htm.
9. “Health and Wellness Coach Salary.” Salary.com, https://www.salary.com/tools/salary-calculator/health-and-wellness-coach.
10. “Board for Certification of Nutrition Specialists.” The American Nutrition Association, https://theana.org/certify.
11. “Certified Nutrition Specialist Candidate.” The American Nutrition Association, https://theana.org/certify/CNScandidate.
12. “Apply – Nutrition Professionals.” The American Nutrition Association, https://theana.org/certify/CNScandidate/nutritionpros/apply.