Hello everyone, Coach Tyler here.
Viral videos. It’s a term that you no doubt would have heard, right? A viral video is one that is shared continually on social media, most notably Youtube. It racks up millions of views and certainly is a marketers dream.
Now creating a viral video as a personal trainer isn’t really a realistic aim. But that doesn’t mean that the Youtube platform isn’t something you should consider as part of your social media strategy.
So in today’s blog, I am following up on my Social Media for Personal Trainers Part 1 – Facebook, Twitter and Instagram with a piece on the biggest video sharing site on the web today.
Youtube for Personal Trainers
As a personal trainer who has a presence on one of Facebook, Twitter and Instagram – or possibly all three – you are probably wondering why bother with Youtube.
Let’s look at a few stats first before I give you a number of good reasons why Youtube could form a crucial part of your social media strategy.
- After Facebook, Youtube is the second biggest social media network on the planet with 1.9 billion users.
- Almost over three-quarters of the world’s internet population use Youtube.
- In the U.S. alone, 90% of internet users between the ages of 18 to 44 use Youtube.
- Each day, 1 billion hours of video are watched around the globe.
Now those are some staggering figures, I am sure you will agree.
And from it, we can immediately see that Youtube gives you access to a massive audience. Of course, not all of them want to watch a fitness video, but some of them certainly will have an interest. And that’s something you can tap into.
But perhaps the main advantage of Youtube is the fact that it is such a visual medium. Certainly more so than Facebook and Twitter.
So let’s start out from the very beginning and look into the steps you need to follow to set up Youtube as a successful part of your social media marketing strategy.
Create your channel
Obviously, if you don’t have a Youtube channel, you are going to have to create one. This is a relatively easy thing to do, especially if you already have a Google account.
While logged into your Google account, navigate to Youtube.com and click on your name on the top right of the screen. From there you can select the ‘create channel’ option.
Insert a banner image
First, you must add a banner image. Make sure to tie it in with your brand and keep it similar to your other social media sites. This image is 2560 x 1440 pixels in size.
Fill in your ‘About’ section
The ‘About’ section tells people who you are and what you offer. The first part you need to complete is the channel description.
This is extremely important, especially the first 150 characters as these appear as the description of your channel in search engine results. So you want to make sure you get it right! That means saying what it is you do right off the bat. And that’s telling any potential subscriber what it is you offer them.
But there is another important factor to consider here and that’s keywords. Keywords are vital to have your video appear as high as possible in any search someone might conduct on Youtube.
While keywords like personal trainer, fitness, health and others will help, you should research even more keywords that will help your channel rank as high as possible. You don’t want to overdo it though, as that doesn’t look natural at all. Use tools like Google Keyword Planner to help you find the best possible keywords to put in your ‘About’ section to drive traffic.
It’s a fine balance, that’s for sure. Most experts agree that you should first write a description and then insert the appropriate keywords where you can. For more information about how to write an awesome ‘About’ section, read this article.
Add links and other necessities
Just below the ‘About’ section, you will be able to add links that will appear on your Youtube channel page as well as an email address and other contact details.
Don’t forget to link your other social media sites like Twitter, Facebook and Instagram here as well as your website, if you have one.
You need an intro video
Now you will need an intro video. That’s the first video someone sees when they click on your channel as it plays automatically.
The main purpose of this video is to give potential subscribers a quick look into what your channel involves. It’s also a way to introduce yourself. This is not the time to be longwinded, however. Intro videos should never be over a minute long!
Here are some tips to help you to get that intro video right, the first time!
- Tell the viewers who you are. And that means you should introduce yourself.
- Next up, tell them what you do. ‘I am a personal trainer with a passion for helping people to transform their lives’ or something similar. This is your chance to get your passion across. Let viewers see that you love what you do and you know what you are talking about!
- Don’t forget a call to action. This isn’t just a boring introduction video. You want people to act and subscribe. So ask them to.
If you have never produced a video before, it can be a little daunting, so let’s look at a few tips to consider:
- Use a cameraperson or set up a tripod. When you hold the camera yourself, things get a little shaky, especially because you probably are nervous. So either get someone to take the video for you or invest in a tripod/camera stand.
- It’s important to take note of your background. It’s the finer details that matter and can leave a huge impression on a potential subscriber. Standing in a back alley outside a gym is probably not the place to film your intro video. An office environment, outside with a background of trees or better yet, in the gym, are all good options. Just make sure that the background noise levels don’t drown your voice out.
- Perfect the video through editing. Most smartphones nowadays have built-in video editors or you can get others off the internet. You can use transitions, fade in and out at the beginning and the end of the video or even add text if you want to.
Remember, these tips also relate to any other video content that you produce on Youtube.
Generate some video content
What’s a Youtube channel without video content, right. This is something you will build-up over time but it’s crucial that you at least get a few videos up and running for potential subscribers to watch.
I am going to go into what you can upload a little later in this blog.
Promote your Youtube channel on other social media platforms
Once your Youtube channel is up and running, it’s time to promote it on your other social media channels. That means posting links to the channel on Facebook, Twitter and Instagram. Remember to set these links so that they open to the new page and don’t close your Youtube channel.
Also, remember to promote any individual videos that you might upload as well. In that way, you are not only driving traffic to your Youtube channel but you are posting meaningful material on your other social media sites.
What Types Of Videos Should You Post?
I am sure that while reading through this, you have been wondering as to what kind of videos a personal trainer should be posting on Youtube. Well, there are a range to consider, so let’s take a closer look at them.
Demonstrations of various exercises
The most obvious videos to post are exercise demonstrations. Now while doing a certain type of exercise might come naturally to you, there are people out there who are just beginning on their body transformation journey.
So showing them the correct way to do a certain exercise is a bread and butter video that you should be posting! And they are extremely popular on Youtube and can help you grow your channel, that’s for sure.
These videos need not be too long. All you have to show is how to do the exercise correctly with the correct form. You can talk about what muscles it targets and how reps one should do as well to add to the visuals.
How to stretch
Many people don’t know how to stretch before they workout, so it’s an awesome idea to have some stretching videos and tips on your channel.
Without a doubt, success stories and testimonials need to be one of the types of videos on your Youtube channel. This doesn’t only show the success of your clients but also paints you in a good light as a personal trainer, right?
This is the perfect way to create a connection with other potential clients who will hopefully act on the fact that you have helped turn people’s lives around and will do the same for them. It certainly is one of the best ways to help build up trust as well.
As a personal trainer, you would have an arsenal of fitness tips that you can share with your viewers. Make short videos about them, including a call to action to ask them to subscribe to your channel to see even more. These are also some of Youtube’s most searched videos and a good way to gain exposure for your channel.
Again this is a great way of helping to generate trust with your audience.
Nutrition and supplementation tips
Nutrition and supplements can be a minefield for people wanting to be fit and healthy. So this gives you an opportunity to provide information on these subjects in the form of video content for your channel.
Both these and fitness tips help to identify you as an expert and help show that you are credible and know what you are talking about when it comes to fitness, exercise and health.
Structured workout programs
While you probably will never provide a full workout program on your Youtube channel, its always good to show potential clients what it is that you can do for them.
So take the time to film a view examples of workout programs to build muscle or perhaps to lose weight, for example, with descriptions of the exercises as well as the reps they can expect to do.
Again, by visually showing what you can offer, you could turn a prospective client into an actual one.
While perhaps not the easiest to make, motivational videos can be an important part of the videos you offer.
Why? Well, sometimes people just need some guidance and backing with the mental side of training. It’s often overlooked and by having a number of videos that help people stay motivated, you can ensure that clients that may want to quit, don’t!
Weight loss advice
Another way to draw traffic to your channel is by having some weight loss advice videos.
Not everyone who wants to be healthy is searching Youtube for fitness or exercise tips. Some of them want to know how to lose weight. And that’s why its important to have videos like these.
In them, you can include a call to action to ask viewers to subscribe for more weight loss and fitness tips.
Other video ideas
Other videos you can consider include:
- Your personal fitness journey
- Sample meal plans
- Exercising without gym equipment
Extra Tips When it Comes To Youtube
As with all things in life, as you get more acquainted with the platform, the better you will become at using Youtube to promote yourself as a personal trainer.
But I thought that providing you with a few tips could come in handy to make that process move a little faster. So here they are.
Improve your equipment
If you are starting to produce more and more videos and you can see the impact they are having by generating more leads, you might want to consider getting better equipment.
Smartphones are incredible but their primary function is still as a communication device. You can pick up a decent video camera for relatively cheap these days and you may want to invest in some editing software as well. Other equipment to consider are a few lighting rigs as well as a microphone.
Youtube is all about creating content. Even as a personal trainer, by using Youtube you are now also a content creator.
The most important thing to remember here is that people subscribe to Youtube channels to see the content. And the channel of a personal trainer is no different, that’s for sure.
Link your social media
I did mention it briefly before but it’s so important that I am going to mention it again, You must post your Youtube video on all your other social media accounts. This improves the chance of them being shared by followers on those accounts which increases your exposure.
Don’t forget to embed videos
If you run a blog, don’t forget to embed your Youtube videos into your blog articles.
The reason for this is twofold. Firstly, it helps to diversify your blog posts and secondly, it will expose your Youtube videos to another unique audience. It really is a win-win situation when you mix all your content across the different mediums available to you.
Don’t be afraid to punt your Youtube channel
While I have already talked about cross-pollinating your various social media channels, using one to promote the other and vice versa, there are many other ways you can also advertise your Youtube channel.
Make it part of your email signature, put it on your business card, include it in your brochures. The more exposure, the better.
There you have it.
I hope that my social media guide to making a start on Youtube will help you when you make the move to this exciting social media option. It certainly is very different from all the other types of social media available.
And that’s because it is so visual. That’s something that should really appeal to you as a personal trainer as it gives you the chance to actually show people what it is you do, present client transformations and more.
Thanks for taking the time to read it and see you all again soon!